The current MY17 Scion vehicles will be rebadged as Toyota models during the brand transition, which is expected to take place in August 2016. If you love the current Scion lineup and don’t want to see them go, we have some good news for you.
We could not have achieved the success we have had without the incredible support of Scion’s customers, dealers and team members, so supporting them throughout this transition process will be one of our top priorities.” What about current Scion models? I’m very proud because that’s exactly what we have accomplished. I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network. “This isn’t a step backward for Scion it’s a leap forward for Toyota. In the words of Jim Lentz, who was the founding vice president of Scion and is the current CEO, Toyota Motor North America: Toyota vehicles offer outstanding quality, dependability, and reliability, and they have also become more dynamic and stylish in recent years. Today’s modern drivers, even young ones, desire the practicality and traditional value of Toyota’s lineup. Now it’s time to move on.īut first, let’s take a look back: What is the world’s oldest Toyota model? Needless to say, Scion certainly achieved its goal of developing unique products and processes that appeal to newer, younger customers. During that time, Scion sold more than one million vehicles–70% of which were to customers new to Toyota and 50% of which were to people under the age of 35. Why is Scion transitioning back to Toyota?īack in 2003, Scion was established as a separate brand that was geared toward attracting younger drivers. The transition is happening for a number of reasons, but many of you may be most curious to learn what this means for the current Scion models. Today, Toyota announced that Scion is being reunited with Toyota after 13 years apart.
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