However, once the money is sent, it’s gone. They then direct the potential victim to send a specific amount of funds through a website or mobile app, claiming that an investment can be withdrawn in the future. In a private chat, the scammer promises an investment opportunity by mentioning words such as bitcoin, forex, or other terms. The account asks to chat privately on Messenger or WhatsApp. The way that the crypto scam appeared to work was similar to how others we’ve reported on have operated.
We reviewed ads in both the Instagram Feed and Instagram Stories placements that recently appeared on at least three separate days. In addition to building up a large following (some of which may have been fake accounts) and stealing photographs to pretend to be someone named “Melissa Jackson,” the crypto scammer was also allowed by Meta, Instagram’s parent company, to pay to advertise on the platform.
We reached out to Porterfield to alert her of the unauthorized usage of her pictures. The account featured stolen photographs of an online marketing educator named Amy Porterfield. Since July 2021, a cryptocurrency scammer with the fake name “Melissa Jackson” ( was able to build up an Instagram following of 452,000 users.
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